A disgruntled actress, who has requested that her name be anonymous and has been dubbed ‘Jane Doe,’ is lashing out at the large movie database, IMDb, for revealing her age on its site. Due to the secrecy of the actress and the seemingly ridiculous lawsuit, the media has been jumping on the exploding scandal. Jane Doe is said to be of Asian descent, and while most articles are still not revealing her age, she is described as being nearing her 40s.

The actress claims that the site is in violation of a breach of contract, fraud and violation of privacy. She is suing IMDb for $75,000 in compensatory damages and at least $1 million in punitive damages as well as asking that a restraining order be placed against the website.

Jane also claimed to have given the website a chance to remove the information before taking action. She supposedly contacted IMDb and asked that they removed her date of birth as to keep from hindering her from getting roles. It was when the website did nothing in response that she decided to go after them legally.

According to the actress, attaching her age will inevitably hurt her career.

“If one is perceived to be 'over-the-hill,' i.e. approaching 40, it is nearly impossible for an up-and-coming actress, such as the Plaintiff, to get work as she is thought to have less of an 'upside' therefore casting directors, producers, directors, agents/managers, etc. do not give her the same opportunities, regardless of her appearance and talent,” the complaint said.

It’s interesting to me that the actress is requesting to remain anonymous. If she is already losing roles because of the information, then why does it matter if her name is leaked to the public? But I think part of what is making this breaking news (the story broke Thursday) such a big one is the fact that this “actress” is unknown. It leaves the public to play the guessing game, and it gives all journalists that edge to make their big news pop.

At this point, there is very little known about the actress other than her descent, that she has an Americanized name and lives in Texas. It’s a great way to get your story read because the audience will have a fun time just guessing. I know I am.

What makes this story even more appealing to the media is that Amazon, who owns IMDb, is refusing to comment on the scandal. To me, the lawsuit seems ridiculous. I don’t really see how she can win unless she can prove that she is losing jobs specifically because of IMDb posting her age. And how do you really even prove that? Though the scandal provides an interesting and breaking story for the media, it seems highly doubtful, to me at least, that any success will come from her lawsuit. I’m sure there is always a possibility, but I cannot believe that she’ll actually win if she can’t prove her claims.

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Phone pitches aren’t for everyone. In fact, I’m one of the growing populations that groan at the thought of contacting businesses or trying to gain press attention over a telephone line. An email seems a lot less intimidating than trying to convince someone to write your story over the phone. Rejection is much more immediate over the phone, and the risk of ruining the pitch completely increases. However, sometimes a phone pitch is necessary.

A lot of the times a successful pitch of any kind first takes knowing the reporter or the media that you are pitching to. In a market where a rising 80% of journalists prefer to get their pitches via email, it’s still important to realize that there is still that 20% that doesn’t. It is also important to remember that email pitches are the most frequent and because of that, can be the easiest to ignore. Maybe taken the time to prepare that phone pitch will be what makes you stand out from the pack.

But it’s just that: a phone pitch takes that much more preparation and can also be the most difficult type of pitch to master.

With an email pitch, the words can be sculpted and changed until the pitch is perfect. There is no chance of stumbling over the words or nerves jeopardizing a story from being covered. The pitch can perfected right up until the final moments before hitting ‘send.’ And you are never left wondering if you’d gotten your point across without confusion. Grammar, spelling and punctuation can be checked and double checked, and the hook that is meant to capture the reporter can perfected until you’re sure that it won’t miss.

However, the chances of your pitch even being read are still small. And the creativity behind that “perfect pitch” can be stifled. In most cases, email pitches can come straight from a basic template that is only tweaked, but not created, to fit the reporter you are trying to reach.

In contrast, a telephone is not only more engaging but no pitch is the same. It takes a lot more effort and practice to master, but the reward comes with being more memorable to a reporter. And tone can play apart in the effectiveness of a pitch. But phone pitches also carry a high risk, and even the slightest of slip-ups can kill the effectiveness as well. This is why practice and complete understanding of the story you’re trying to pitch is an absolute must.

So which is better?

It seems quite clear that thought the phone pitch carries the highest risk; it also carries the highest reward. And practice can make the phone pitch as easy to do as an email pitch. The key, as always, is to keep it short, concise and the find the angle that will make your story memorable.


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In the aftermath of the tragic death of a visionary, the public is left wondering: what’s next? Steve Jobs has undoubtedly revolutionized the world of technology with his innovation. He wasn’t afraid to go bold or to risk failure to create something that no one else has ever seen before. These risks, however, always seemed to pay off.

But now, with the untimely death, Apple is being questioned. Will they be able to live up to the reputation without the creator behind them?

According to the media, Jonathon Ive, design chief to Apple, could be the one person to keep the company advancing after Steve Jobs. While it was Tim Cook who was named CEO after Jobs resigned, it is Ive that has been the creative behind the company. In fact, he’s been the designer behind all things Apple from the iPod to the iPad.

The media is broadcasting him to be the next big thing; Apple’s saving grace.

However, is this truly what he is? If Ive has been the creative designer all that way back to the iPod then how can Apple’s reputation even be in question? And why haven’t we heard of him until now?

Ive has been in charge of the company’s design team since 1996 so he is by no means a stranger to the company. Yet the media is heralding him as this up-and-coming creative genius. He may be a creative genius, but he by no means up-and-coming. Ive has been around the company for years, and he should have been mentioned for his creations long before now.

Without a doubt, I think that Ive deserves credit and recognition for his innovations, but I have to wonder why he wasn’t given such recognition until now. Apple is by no means my “love” brand, but I do recognize and use the products. And I think Steve Jobs was brilliant at everything he’s done. But if this is true. If Ive has been the creative head behind Apple’s biggest hits, the credit should have already gone to him.

I think the media missed its mark a long time ago in not recognizing Ive sooner. Some analysts’ are even saying that Ive’s keen eye is “even better than Steve Jobs.” That’s a statement that should have been tested a long time ago.

I admit that I, too, wondered about Apple’s success post the Steve Jobs era. Jobs has transformed the image of the company completely, he is the face of Apple and he deserves credit for making the company such a success. But he’s not the only one, and the media should have realized that long before now. Ive has been revolutionizing the industry just as much if not more than Steve Jobs. His vision is the reason the iPod even exists today.

The 44-year-old designer from Britain, in my eyes, should have been a famous face for Apple, just like Jobs was.

 

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  • About Me

    Name: Amber Mullins
    Age: 28
    Location: Plano, Texas
    Concentration: Public Relations/Marketing
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